NEW YORK – Lucas Entertainment has finalized plans to open a European headquarters in Paris. The facility will serve as a centralized location for production services including casting, filming and promotion.

SAN FRANCISCO – NakedSword has merged its formerly standalone affiliate program into gay affiliate network GunzBlazing. According to spokesmen for both operations, the merger offers affiliates of both entities more options for moneymaking.

“NakedSword (NSFW) has been the leading consumer gay porn brand for a decade,” NakedSword Chief Executive Officer Tim Valenti said. “We’ve always had tremendous success marketing our site to consumers, so now we’re able to devote ourselves to affiliate marketing. After years of fine-tuning our approach, we now have the tools in place to partner with webmasters in a multitude of different ways.”

LOS ANGELES – Chi Chi LaRue’s, the retail boutique founded by GAYVN Hall of Fame director and gay adult industry icon Chi Chi LaRue, has been nominated for a 2009 StorErotica Award in the category Independent Store of the Year. The awards, presented annually, recognize the best of the erotic retail industry as determined by the editors of StorErotica magazine.

SYDNEY, Australia – Gay affiliate program GunzBlazing has created a customized online DVD shop for gay social-networking site Manhunt. ManhuntDVDShop.com offers the latest titles from studios worldwide, backed by the customer service and fulfillment staffs at GunzBlazing’s GayDVD.com (NSFW).

SAN FRANCISCO – Get roped into the action as muscles twitch, skin quivers and bodies writhe in Shock Treatment, the first release in TitanMen’s new Rough line. According to the studio, the movie “provides an intense look at a rarely seen niche of the BDSM world.”

Shock Treatment depicts authentic BDSM and fetish sex — particularly gay electro-sex play — and the studio was careful to tender a warning that the scenes may be too intense for some viewers.

LOS ANGELES – Channel 1 Releasing has launched a special video-on-demand theater to promote the release of its latest title, Chi Chi LaRue’s Taken: To the Lowest Level. The studio views the theater as a key promotional element for both consumers and affiliates.

“The Taken VOD theater provides interactive material for consumers and sticky content for affiliates to send traffic and earn an unprecedented 50 percent VOD payout plus 35 percent on any additional tangibles purchase through the C1R.com (NSFW) store,” a studio spokesman said.